Lucinda, affectionately known as “La Morena,” is an internationally renowned muralist and painter, whose roots trace back to Glendale, AZ, where she was born and raised. A proud Xicana of Apache, Pima, and Yaqui descent, Lucinda’s journey into the art world began in 2012 when she started curating underground art shows in Phoenix, AZ. This early experience paved the way for her to curate solo exhibits for local artists, establishing herself as a prominent figure in the local art scene.
In 2017, Lucinda’s career received a significant boost when she was invited to participate in “Wall Therapy,” a prestigious mural festival in Rochester, NY. This opportunity ignited her passion for muralism and propelled her onto the national stage. Since then, her work has graced galleries and museums across the nation, including notable venues such as Sagrado Gallery in Phoenix, ASU Gammage, Arizona History Museum, and NAU Art Museum and most recently Think Space Gallery and Open Gallery in Long Beach, CA.
One of the highlights of Lucinda’s career came in 2021 when she was selected by the US Embassy of France to create a monumental 7-story mural in Marseille, France, adding an international flair to her portfolio. Lucinda’s artistry is deeply rooted in Chicano and Indigenous aesthetics and spirituality, reflecting her heritage and commitment to social issues. She seamlessly blends traditional themes with contemporary contexts, sparking meaningful dialogues between art and society.
Beyond her artistic endeavors, Lucinda is a passionate advocate for civil rights and social justice. She has collaborated with organizations such as Promise AZ, ACLU, Poder in Action, and LUCHA, using her art as a platform for change. Lucinda’s dedication to her community has earned her recognition from notable figures, including a commendation from Arizona State Senator Catherine Miranda and a meeting with Congressman Greg Stanton to discuss her impactful #MMIW mural addressing Missing and Murdered Indigenous Women.
Lucinda’s influence extends beyond the canvas, as she is frequently invited to speak at conferences, schools, and panels, sharing her insights and experiences with diverse audiences. Her captivating story was immortalized in the short film “La Morena,” which garnered international attention and media coverage.
Lucinda’s artistic talents have attracted the attention of prestigious clients such as GoDaddy, Nike, Adobe, Wilson Football, and the NFL, culminating in her selection as the Superbowl LVII Marque Artist, a historic milestone as the first Xicana Indigenous female artist to receive this honor. Her work has been featured in prominent publications and media outlets, solidifying her status as a trailblazer in the art world.
As Lucinda continues to push boundaries and break barriers, she remains deeply connected to her roots, using her art as a form of healing and empowerment for communities worldwide. With her upcoming solo exhibition on the horizon, Lucinda “La Morena” is poised to leave an indelible mark on the art world for years to come.
